Introducing Tidal Clay: an all-day, medium-hold matte styling clay formulated to bridge the gap between natural surf texture and high-performance hold. It stands up to humidity, rain, sweat, and an active lifestyle, yet reshapes easily, fuels hair health and washes completely clean in the shower. Powered by our new innovative blend of 100% clean, ultra-lighweight plant oils that strengthen your hair and build a healthy scalp without weighing you down.

You don't have to choose between heavy synthetics and clean formulas that collapse by noon.

We were tired of facing the same tradeoffs:

  • Hold with harsh synthetics: Traditional pomades use heavy petrolatum and synthetic waxes. They give you long hold, but leave your hair feeling fixed and stiff and leave behind heavy residue on your scalp and wash synthetic chemicals into our environment.
  • Clean clays that collapse: Minimalist formulas, all-natural clays, or water based pomades promise clean ingredients but break down the second you hit heat, sweat, or humidity, leaving your hair flat midday.

Tidal Clay eliminates all compromises.

A workable, medium-hold, matte clay that holds up to sweat, weather, and your day's activities, yet reshapes easily and washes out completely in the shower. 

By pairing high-performance natural clay and butters with our ALL NEW signature Ultra-Lightweight Oil blend, you get a 100% clean, workable hold that stands up to an active day, rinses completely (and safely) down the drain, and leaves your hair thicker and healthier with every single use.

Sustainable hair company Salty Hair founder Mike Petrosoniak walking on a Nova Scotia beach wearing a wetsuit while carrying his kiteboarding gear.

"We love the surf look. But sometimes you want even more hold with that feeling."

"Nothing beats the way your hair looks and feels after spending days in the water. The ocean gives your hair this incredible, natural texture that you just can't recreate with standard hair products - which is how we got started with our real ocean water Sea Salt Spray.

But that there are days when you want more hold while still maintaining that surf look. The problem? Most products offering all-day lasting products give a fixed, shiny look. And all-natural products aren't formulated to build enough structure into their design, so they don't last the full day. Until now.

We designed Tidal Clay to solve this problem. As a chemical engineer, I set out to craft a high-performance matte clay that delivers real, active hold and volume without losing that clean, touchable, 'no-product' finish. Made with 100% natural, biodegradable ingredients including our new oil blend featuring ultra lightweight oils that, as an intentional bonus, can all be grown here in Canada, it gives you that effortless surf texture, with added all-day strength to back it up. Combine it with the sea salt spray and you've uplevelled your routine."

- Mike Petrosoniak, Chemical Engineer & Salty Hair Founder

Your Salty Hair Routine

Built to stand alone, but engineered to work together.

Our lineup is designed around a simple, high-performance daily system that delivers effortless, laidback style today while giving you immediate and long-term hair health benefits.

STANDALONE:

Scoop a dime-sized amount into damp or dry hair for a clean, natural matte finish with touchable, moveable hold. Reshape anytime.



SHOP TIDAL CLAY (COMING SOON)

FOR MASSIVE TEXTURE:

Prep damp hair with Salty Hair Sea Salt Spray for base volume, grit, and natural ocean wave. Finish with Tidal Clay to lock in hold, tame flyaways, and seal in weightless moisture.

SHOP SALT SPRAY

FOR AN INSTANT RESET:

Wash with Salty Hair Surf Shampoo for a clean reset that leaves your hair feeling thicker, refreshed, and lightly textured.



SHOP SURF SHAMPOO
TIDAL CLAY

Powered by all-new ultra-lightweight oil blend

THE SECRET SAUCE

Our new signature oil blend made with lightweight oils that pack major functional benefits, making your hair healthier while holding your style.

  • Abyssinian

    Weightless hydration + frizz fighting: a weightless shield against humidity and wind, keeping your texture defined yet soft while preserving natural volume.

  • Lupin

    Protein for your hair: Strengthens and naturally fortifies your hair against daily breakage without needing synthetic coating agents.

  • Pumpkin Seed

    Scalp loving: Acts as a natural DHT-blocker to keep your scalp healthy and protect against thinning. It looks after your hair health at the root while you style.

  • PLUS: Meadowfoam

    Major hydration: Keeps your hair hydrated and conditioned all day. Seals in moisture to stop the midday dry-out that causes other clays to flake or collapse.

BE THE FIRST IN LINE

Join the VIP Launch List to lock in early access 24 hours before the public, exclusive launch pricing, and a free gift with your first order.

VIP Launch Perks:

  • 24-Hour Early Access: Secure your jar from our first limited batch before it sells out.
  • Free Gift with Purchase: Automatically added to all early-bird VIP orders.
  • Exclusive Launch Pricing: Unlock insider savings available only to email subscribers.