1: Cleanse + Build Texture
Start here for hair that feels thicker, textured, and easier to style right out of the shower.
AS SEEN ON:
Your Surf-Inspired Hair System, Simplified
2: Condition + Nourish
COMING LATE OCTOBER. Rethink conditioning with our ultra-lightweight oil that hydrates, boosts natural texture, nourishes hair and scalp and even works for your beard.
3: Real Ocean Texture
Real ocean water = real beach texture. Volume, light hold and never any crunch or dryness.
4: Hold + Control
All-day reworkable, medium hold that's weather- and sweat-proof, and washes out easily with one shampoo.
Keep it Real, Keep it Salty
Ever spent 10 minutes staring at shampoos comparing options for dry hair? thinning hair? coarse and curly, damaged, fine, or oily?
The easiest way to design a new product is to improve existing formulas and pump out endless variations for every different need.
Instead, we engineer one foolproof standard for every category.
Using first-principles design rooted in our engineering background, we build versatile, high-performance formulas that work effortlessly across all hair types, using real ingredients and sustainable processes and packaging. High-quality, custom-formulated essentials that get the job done amazingly well, every single time.
Shop Real Ocean Salt Spray
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Salty Hair Sea Salt Spray
Regular price $28.00 CADRegular price -
Salty Hair Sea Salt Spray REFILL
Regular price $58.00 CADRegular price
Shop Tidal Clay (NEW)
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Tidal Clay
Regular price $28.00 CADRegular price -
The Daily Set
Regular price $70.00 CADRegular price
Shop Surf Shampoo
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Surf Shampoo Solid
Regular price $22.00 CADRegular price -
Bamboo Shampoo Bar Tray
Regular price $9.00 CADRegular price -
Surf Set (Original)
Regular price $60.00 CADRegular price -
Surf Set (Coconut)
Regular price $60.00 CADRegular price
Shop Salty Hair Kits
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The Daily Set
Regular price $70.00 CADRegular price -
Salty Hair Starter Set (Salty Sage)
Regular price $52.00 CADRegular price -
Salty Hair Starter Set (Unscented)
Regular price $52.00 CADRegular price -
Salty Hair Starter Set (Coconut)
Regular price $52.00 CADRegular price
We didn't set out to start a hair brand.
We just wanted a better salt spray.
Founder Mike Petrosoniak, a chemical engineer and kiteboarder, always knew his hair looked and felt incredible after a day in the water. So when he bought his first bottle of sea salt spray to imitate it, he expected that same feeling. Instead he got stiff, crunchy hair that dried out and felt fried.
Re-engineering the Ocean
Research told him that salt sprays were notoriously damaging and felt, well, fake. He went back to square one: What would it take to get that real ocean texture when you can't actually get in the ocean?
That breakthrough became our flagship Real Ocean Salt Spray, and accidentally set the performance standard for all of our current products.
From the ocean, for the ocean
It's 2026 and we think adding more plastics into our environment or washing toxic ingredients down the drain is just bad engineering.
We build our lineup using ocean-safe, biodegradable formulas and low-waste or plastic-free packaging. Plus, $1 from every product or set goes directly to kelp reforestation right here in Canada.