We didn't set out to start a hair brand.
We just wanted a better salt spray.
Spending all of his free time in the ocean, founder Mike Petrosoniak, also a chemical engineer, always knew his hair looked and felt incredible after a day in the water. So when he bought his first bottle of sea salt spray to imitate it, he expected that same feeling. Instead he got stiff, crunchy hair that dried out and felt fried.
Re-engineering the Ocean
Research told him that salt sprays were notoriously damaging and felt, well, fake. He went back to square one: What would it take to get that real ocean texture when you can't actually get in the ocean?
That breakthrough became our flagship Real Ocean Salt Spray, and accidentally set the performance standard for all of our current products.
Built with purpose
Since then, we continue to apply that same first-principles design thinking to our entire lineup. Instead of tweaking existing hair product formulas, we start by defining the problem we want to solve and then engineer a cleaner, higher-performing solution. All made sustainably in Canada’s Ocean Playground - from our use of low-EWG and biodegradable ingredients, to our manufacturing processes and sustainable packaging, proving you can have purpose-built products that actually perform better.
AS SEEN ON:
Real ocean water for real beach texture
Most salt sprays use harsh synthetics that leave your hair dry, brittle, and stiff. A far cry from real beach texture.
Ours is different. We start with real ocean water, sourced from Canada's Ocean Playground, packed with the naturally occurring minerals that give you the texture you know and love. Then we blend it with hydrating and thickening plant gels to lock in moisture and added volume.
You'll get that genuine beach day look while keeping your hair healthy and crunch free.
Shop Real Ocean Salt Spray
-
Salty Hair Sea Salt Spray
Regular price $28.00 CADRegular price -
Salty Hair Sea Salt Spray REFILL
Regular price $58.00 CADRegular price
SHOP SURF SHAMPOO
-
Surf Shampoo Solid
Regular price $22.00 CADRegular price -
Bamboo Shampoo Bar Tray
Regular price $9.00 CADRegular price -
Surf Set (Original)
Regular price $60.00 CADRegular price -
Surf Set (Coconut)
Regular price $60.00 CADRegular price
SHOP SALTY HAIR SETS
-
Salty Hair Starter Set (Salty Sage)
Regular price $52.00 CADRegular price -
Salty Hair Starter Set (Unscented)
Regular price $52.00 CADRegular price -
Salty Hair Starter Set (Coconut)
Regular price $52.00 CADRegular price -
Surf Set (Unscented)
Regular price $60.00 CADRegular price
FROM THE OCEAN, FOR THE OCEAN
Adding more plastics into our environment or washing toxic ingredients down the drain is just bad engineering.
We build our lineup using ocean-safe, biodegradable formulas and low-waste or plastic-free packaging. Plus, $1 from every product or set goes directly to kelp reforestation right here in Canada.