OUR STORY
As a kiteboarder, I became obsessed with the way my hair felt after a day in the water. It would take on the most amazing texture with easy styling power. And as it turns out, a lot of other people love the natural, matte, windswept look too.
For the days I couldn't get in the water, I tried salt sprays, but their chemical-heavy formula left my hair stiff, dry and damaged.
So I decided to take matters into my own hands. I used my background in chemical engineering to formulate a better spray. One that felt real and was actually healthy for my hair.
A cult classic was born
After 80+ formulations I figured out the secret is the real thing. Real ocean water has a distinct mix of minerals that work with so many different hair types, naturally. Then we pack in hydrating plant gels that add thickness and moisture.
Our all-texture, no crunch formula was an instant local hit. We sold out time and again to local barbershops and salons before scaling up and moving online, now shipping worldwide.
What now?
Eventually you have to wash your hair. I always hated how shampoos stripped my natural oils and irritated my scalp, so we solved that too. Our Surf Shampoo cleanses gently, maintains your texture, leaves your hair soft and healthy, all in a high quality yet sustainable solid. And more products are on the way - all committed to hair health and an easy approach to styling.
Mike Petrosoniak, P.Eng
Founder, Salty Hair